At the heart of Amina’s Natural Skincare lies a story of love and care. Founded in 2000 by Amina Mango, the brand began as a personal mission to find safe, natural solutions for her children’s sensitive skin. Over time, Amina expanded her passion into a trusted skincare brand that provides natural, organic, and effective solutions for all, encapsulated in its heartfelt slogan: “Inspired by My Children, Created for Everybody.”
In the UAE, the brand is represented by Haneen Saleh, co-founder and general manager of Ethical Goods, a platform dedicated to supporting local and smaller brands that champion authenticity, sustainability, and ethical practices. Haneen’s connection to Amina’s runs deep, having been a loyal advocate and user of the products for over a decade. “Amina’s Natural Skincare was the perfect brand to launch Ethical Goods with because it represents everything I stand for […] ethically produced, sustainably packaged, and powered by women,” she explains.
A Vision Rooted in Nature and Empowerment
Amina’s Natural Skincare aims to lead the region in safe and effective skincare, advocating for transparency and sustainability in the cosmeceutical industry. The brand empowers customers to make informed, conscious decisions about their skincare while considering their health and the environment.
They create deep and lasting connections with their customers through shared values and a mutual admiration for authenticity, exemplified by their participation in Reveal Your Expertise, where they engaged with the Abu Dhabi Ladies community.
With its 100% natural, organic-certified ingredients, Amina’s products are clinically tested for their safety, effectiveness and suitability for the most sensitive skin, including that of newborns. The brand’s philosophy, “less is more,” focuses on simple yet potent formulations to minimize skin sensitivities. From face care to aromatherapy, the range addresses diverse needs, including eczema, acne, and dry skin, making it suitable for everyone, even infants.
Where Nature and Tradition meet Quality
What sets Amina’s apart is its dedication to preserving nature’s power in its purest form. A standout example is the Aloe Vera Face & Body Cream, made with freshly harvested aloe vera gel from the brand’s organic plantation. This ensures maximum potency, offering a significant improvement over the dehydrated concentrates commonly used by competitors.
Amina’s also honors regional beauty traditions, incorporating Dead Sea salts, extra virgin olive oil, calendula, and chamomile, all organically certified and infused withancestral wisdom.
Each product reflects the highest standards of safety and sustainability. Amina’s adheres to rigorous organic certifications, including ISO, GMP, and EFFCI standards, and undergoes annual audits to maintain quality assurance. Clinical trials by dermatologists and pediatricians confirm the products’ safety for sensitive and eczema-prone skin, even for infants.
The brand’s commitment to ethical and sustainable sourcing and packaging ensures that Amina’s is as kind to the planet as it is to the skin.
The Future of Ethical Skincare
As Amina’s prepares to expand its range and reach, its commitment to quality, transparency, and kindness remains steadfast. The upcoming deodorant range and tailored haircare products exemplify the brand’s focus on meeting evolving customer needs while staying true to its values.
To learn more about Amina’s Natural Skincare, explore its story through their website and follow its journey on Instagram for updates on new products and initiatives.
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